:: MIS Insights ::

by Fernando C Mendizabal Jr

TechForge goes Shopping!

Filed under: TF — Pipboy at 9:33 am on Friday, November 17, 2006

Most people relate the concept of shopping with clothes and malls. This morning, let me relate shopping with online purchases. As part of TechForge I.T. Solutions‘ brand protection scheme, I bought around 20 domains that sounded like our company name.

The last thing I want is typosquatters and cybersquatters damaging our reputation.

Wikipedia:

Typosquatting, also called URL hijacking, is a form of cybersquatting which relies on mistakes such as typographical errors made by Internet users when inputting a website address into a web browser. Should a user accidentally enter an incorrect website address, they may be led to an alternative address owned by a cybersquatter.

Cybersquatting is registering, trafficking in, or using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else.

While TechForge isn’t really the most original of company names out there, this sounds like a good name for our first company.

Our primary website, TechForgeOnline.com will be up by December 25, 2006.

2 Comments »

825

Comment by ryan

December 12, 2006 @ 2:08 pm

Isn’t this an unnecessary expense? techforge will still exist even if you didn’t shop for other names…

sharing my thoughts…

826

Comment by Pipboy

December 12, 2006 @ 9:37 pm

it actually took me one whole hour deliberating on such question before i went shopping.

it might be a waste of money now, but with my plans for techforge in the future, this brand protection scheme will be worth it very much. $100 worth of domain names is nothing compared to the damages and cost of misrepresentation caused by typo- and cyber-squatting.

RSS feed for comments on this post. TrackBack URI

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

 

Bad Behavior has blocked 3 access attempts in the last 7 days.